FRONT OF HOUSE IS THE KEY
The reception area will be the space that creates a long lasting emotional link with your patients. This space will reflect your vision, services and commitment to the community.
The reception area is the best area to showcase your branding and point of difference. It should have your logo in a prime location and describe the services you provide. It also should have a consistent message throughout from the corporate image right through to the furniture selection and paint colors. All elements should be coordinated to make the space look professional and appealing. At Dental Fitout* we will efficiently combine all those aspects related to the clinic design making sure the vision is reflected in all practice areas.
The inclusion of an area to display information relevant to your services is also important. Flyers and brochures related to news in the dental sector, new technologies implemented or even those holidays that you are scheduled to have, should be easily accessible by patients but try to locate it in a certain height that children can’t reach.
Make sure you provide enough resources for the staff to optimize the process to perform their duties and can concentrate in giving patients good and accurate information with no delay. The reception desk needs to look immaculate from the patients point of view but with enough resources to make the interaction with the patients as effective as possible. Compliance with regulations including heights for disabled patients and internal space for staff should be considered.
Payments and private conversations with some patients should be done in a different area from the main reception. If the space allows you could consider having a separate counter for payment or even a virtual barrier between both. Patients appreciate a little privacy when they need to discuss a delicate issue with the receptionist or practice manager.